“Human made”

As we chart the path of artificial intelligence, one inevitable trend will be the reversion to something that is pure human, and brands have already started to pick this up. The idea that content, ads and even crafts can now be labeled “human made” is an interesting twist on the growth of AI-capabilities – and there are even labelling schemes (see here, here and here). There can be value in this for sure – but what are the odds that this will be around in 10 years from now? We ran the prediction through our prediction expansion engine, and it explored the assumptions that would have to be true for that to be the case. Here is what it suggested as a first set of assumptions:

The key assumption that interested me was the one on societal and economic demand — what has to be true for that assumption to hold? I first expanded it to see the root assumptions:

And then stress-tested it:

Let’s see where this trends. It is interesting and presents a very specific adaptation to the growth of AI-generated content that we are living through.