About
Our background
Pharos began with a shared curiosity. While working together at Google, we spent years exploring the question leaders everywhere struggle with: what's the next problem?
Our mission
Pharos is a research group that explores new tools and technologies to make sense of uncertainty, embed foresight into daily practice, and transform how organisations make decisions that benefit society and themselves.
Our analysis
Foresight often becomes a tragedy of the present, as society systematically underinvests in anticipating challenges and leaves problems to compound until they become a crisis. This is a kind of temporal market failure, but it's not inevitable. It can be addressed through rigorous structured thinking about the future, one that recognises that no problem exists in isolation, and that the most meaningful solutions come from connecting the dots across the forces that shape our world. Our aim is to help teams embed future thinking into everyday decision-making, so that they strengthen both their own missions and the resilience of society as a whole.
The more we care about a shared future, the more we thrive.
